Created by a group of friends concerned with environmental preservation and the future of the Amazon Rainforest, HUGAmazonia recognizes and bets on the common citizens’desire and strength to safeguard the good that has been left to us and that will keep us alive for generations to come.

HUGAmazonia’s positioning is positively against uncontrolled development. Through its activities, it seeks to reduce illegal deforestation through monitoring and maintaining of biodiversity, constantly seeking the sustainable balance between "zero deforestation" and unbridled exploitation.

Within the context of the paradox between Culture and Nature, which arises from the great need for development but, at the same time, the urgency to preserve the biomes of the planet, we see the emergence of a NEW APPROACH: a new way of acting, facing development and using human creativity, as well as respecting Nature, which is nothing more than respecting ourselves.


HUGAmazonia proposes a NEW way to face an old problem – The Amazon Rainforest deforestation – which is basically caused by misguided public policies, disorderly actions by NGOs, lack of socio-environmental education and basic knowledge, excessive poverty of the the region’s inhabitants, as well as disorganized migrant waves from the dry and poor regions of Brazil that move there on a daily basis. These factors, are the cause of this alarming situation towards the maintenance of the forest as an important pole of biodiversity.

HUG Amazonia brings a new concept of environmental preservation, based on the following pillars:

  • Keep the forest alive through paid inspection and explicit responsibilities;
  • Preserve the forest for its value, as poverty is the greatest risk to the environment;
  • Promote the identification of this enormous biodiversity, which surprises us daily. We have to know it in order to preserve it.

Keeping the forest alive is the best way of caring for life:

  • It is caring for our future
  • It prevents the advance of global warming
  • It guarantees our tomorrow
  • It is a living reserve of CO2
  • It purifies the air
  • It improves our quality of life

Around them is a large environmental chain that will also be protected:

  • All biodiversity
  • Waters and rivers
  • Other smaller trees and plants
  • Animals

Roberto Pupo

Roberto Pupo


Born in São Paulo, graduated in business administration and living for 37 years in Belém-PA. Besides being a businessman, he is an environmentalist and a defender of biodiversity, as he believes that preservation must be achieved through sustainable development measures. With the vast experience gained throughout his career, he is profoundly aware of the complexities, wonders and challenges of the Amazon. He's goal is to make the forest a real good for all, where each individual can do their part responsibly and effectively.

Roberto Pupo

Jéssica Dalmaso

Specialist in Environmental Law

Specialist in Environmental Law and Strategic Sustainability Management (PUC-SP), enchanted by nature, found the opportunity in HUG the hope of giving value to the tree as a unique and special individual, cultivating the economic valorization of the environmental preservation service. Has certification in Creativity, Innovation and Entrepreneurship (Saint Paul), Environmental Issues at the United Nations, International Environmental Law (Pace University) and management and execution of concession contracts in State Forest (Flota) and Federal Forest (Flona).

Roberto Pupo

José Ricardo


Economist graduated from the University of Amazonia, and born in Belém with traditions of Portuguese family and over 35 years gained experience in the timber sector, becoming an expert in the Amazon Forest. He also worked in a company that uses wood waste (biomass), whose premise is the replacement of fossil fuels for the generation of clean energy. He saw forest management being implemented in the Amazon and has always argued that a living forest is much more environmentally and economically valuable.

Roberto Pupo

Gilberto Schmitt


Born in Porto Alegre, state of Rio Grande do Sul, he attended the technical School of Commerce and Administration, N.S. do Rosário, administered by PUC-RS, where he graduated in 1975. Joined the Aviation School of Rio Grande do Sul, and later in the aviation School of Santo Ângelo, where he received his license as a civilian pilot. In 1980 he came to the Amazon region and devoted himself to environmental issues. In these nearly 40 years dedicated to the forestry sector, in addition to Brazil, had the opportunity to work in Peru, Guyana, Suriname, Bolivia, Congo and Gabon.

Roberto Pupo

João Batista


Born in Porto Alegre, João Batista is a physician graduated from the PUC of Rio Grande do Sul. Connected to nature's themes from childhood, his interest in the environment and biodiversity intensified in the early 1980s, when he participated in the Rondon project in the state of Amazonas. At the opportunity, he sailed up the Solimões river for thirty days, traveling the route between Tocantins and Benjamin Constant in a vessel from the advanced campus of PUC RS with the project of vaccination of the local population. From this initiative, he became deeply interested in the peculiarities and challenges of the Amazon Forest.

Roberto Pupo

Luiza Chedieck

Audiovisual Production

Graduated in Social Communication from the Federal University of Pará, with emphasis in film studies, having continued in the field studying at the International School of Cinema and TV of Cuba, in intensive course of film direction. Activist in the causes hse believes, dived deep in the project, lived and closely recorded through her lens the magnitude of Amazon rainforest.

Roberto Pupo

Sâmia Rique


Lawyer specializing in civil law and photographer for projects she believes. Found in HUG the opportunity to experience sustainability and cooperation in the heart of the Amazon. It moves between the world of law and art to stay healthy.